Our Mission

To enable each client to reach their health and fitness goals by providing unmatched coaching, support, encouragement and accountability in an enjoyable and caring environment.  

Our Passion

Being a part of the transformation to better health and fitness in the lives of our clients, and touching the life of each individual that walks through our doors is what inspires us and brings us to work each day.

Our People

Our staff has been training members in this community for a collective total of more than 50 years. They are committed to increasing their knowledge through continuous health, fitness and nutrition education. The benefit to you - Results!


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Bill Burnett

Owner, Personal Trainer – bill@successstudiopt.com

Bill started his fitness career in 1986 with his first business “Better Bodies” which sold nutritional supplements and activewear. In 1990, He got his first training job as a fitness trainer and received his first certification through ARA. In 1992, he obtained his first personal training client. By 1994, he was self-employed and had 40 to 60 appointments a week. In 1998, he became the general manager at Gold’s Gym of Charlottesville. During this time, he expanded the number of club members from 600 to 2,000 and won numerous awards. In 2002, he developed “Success” which is a program to teach personal trainers how to become business people, and followed it with “Weight Room Intelligence”. In 2005, he was blessed with the opportunity to open Success Studio. His dream came true with the opening of a safe, non-threatening, and supportive environment that teaches clients lifestyle change.


Brian Kemmerer, ACSM, NASM-CPT

Personal Trainer – brian@successstudiopt.com

Brian has always had a deep seated passion for weightlifting, sports rehabilitation, and overall physical conditioning. In addition, Brian has always demonstrated a love for the outdoors: hiking, Mountain biking, Rock climbing, competitive wakeboarding and student missionary trips, here and abroad. Brian received his undergraduate degree in Labor education and Industrial Infrastructure from the Pennsylvania State University. Brian continues to demonstrate a willingness and desire to add to his existing knowledge base and performance, in an effort to better himself and his clients.

AZ Seguerra, B.S. Exercise Science, ACSM - EP-C

Personal Trainer, Health Fitness Specialist – az@successstudiopt.com

AZ graduated from James Madison University with a Bachelors in Exercise Science. After graduating in 2010, she has worked as a Physical Therapy Tech for four years and enjoys helping patients get back to a pain free life. AZ loves bridging the physical therapy world of stability with the mobility of the fitness world. AZ is a fervent believer that one must have a solid foundation if one is going to have strong superstructure.

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Eric McGinnis, CSCS, L-1 USAW, L-1 FMS Specialist

Personal Trainer – eric@successstudiopt.com

A former collegiate athlete, Eric swam at the University of Kentucky earning All-American accolades, as well as competing in the 2009 World Games, winning gold in the 4×100 meter freestyle relay. McGinnis graduated from UK with a degree in Exercise Science and then headed to Florida, where he interned with the world renown Pat Etcheberry at Etcheberry Sports Performance. After completing his internship, Eric took a job as a strength coach with the Detroit Tigers minor league affiliate. After the minor league season Eric moved back to Florida taking a full time position with Spectrum Sports Performance as the Strength and Conditioning Coach for Rollins College in September of 2011. Eric is a Certified Strength and Conditioning Coach (CSCS) through the National Strength and Conditioning Association (NSCA), a USA Weightlifting Sports Performance Coach (USAW), and a Functional Movement Specialist (FMS).

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Caroline Banks, Precision Nutrition Level 1 Certified Nutrition Coach

Administrative Assistant and Nutrition Coach -  caroline@successstudiopt.com 

Caroline is a Precision Nutition Certified Nutrition Coach who has worked with clients at Success Studio since May of 2015.  She loves to get clients motivated to make their lifestyles healthier.  As the certified nutrition coach at Success Studio, Caroline coaches her clients through meal planning, food intolerance, weight loss, and establishment of healthy eating habits.  She provides support and accountability for each client to ensure success by tracking body fat percentages, lean muscle mass, and other objective metrics.

Reiko Simmons, B.S.Ed.

Billing & Accounts Manager, Marketing Assistant - reiko@successstudiopt.com

Reiko graduated from the University of Virginia in 2014 after studying Kinesiology and Biology. Her fundamental knowledge of exercise and human sciences has thrust her into a career in healthcare with a focus on physical rehabilitation for overall health and wellness.  At Success Studio, Reiko often works behind the scenes to expand the reach of the Studio’s message and to improve the client experience. She loves when she has the opportunity step out onto the floor to work directly with clients, helping to reach their fitness goals.  Outside of the Studio, Reiko works full-time as a physical therapy aide, helping patients to restore function to their bodies so that they may lead active and healthy lives.